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- Growing company
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Located in the Goulburn Valley region of northern Victoria, Tongala is a town between Kyabram and Echuca nestled near the Murray River, 225km from the city of Melbourne.
Tongala is where Greenham began operations in 1993 after Peter Greenham Senior famously sketched his ideal plant on the back of a napkin. Tongala started its journey as the first hot boning plant in Australia, designed to efficiently process cull dairy cows and bulls for the commodity export market.
It has since been redeveloped with a new state-of-the-art facility built in 2023, now leveraging the latest technology to also be able to provide premium chilled beef products. The construction of the new Tongala facility was underpinned by Greenham’s commitment to environmental stewardship; featuring a solar power system, cogeneration, and upgraded water recycling capabilities.
Smithton, a coastal town situated on the far northwest coast of Tasmania, is home to Greenham Tasmania and is located on the fringes of the captivating Tarkine Wilderness.
Greenham Tasmania is where our premium branded beef was born. After purchasing a closed meatworks in Smithton in 2001, Greenham discovered that the abundant rainfall and climatic perfection in northwest Tasmania is the perfect environment for raising the highest quality grass-fed beef.
Today, the plant is the biggest employer in the area, employing more than 200 people, and produces premium beef for the domestic market and over 20 export destinations. The Smithton plant processes our exclusively Tasmanian brands, Cape Grim Beef and Robbins Island Wagyu, found at leading restaurants and retailers across the globe.
Over the years as our Tasmanian business continued to grow, highlighting the opportunity to expand our capability in the premium grass-fed beef space. The Gippsland region in southeast Victoria boasts excellent conditions to meet this need and in October 2017, Greenham Gippsland P/L was incorporated with the purchase of the former Moe Meatworks site.
The new site has undergone extensive renovations and includes tenderstretching capability, a method not widely available at other meat processing businesses. From Greenham Gippsland a further four premium beef brands were created; Bass Strait Beef, Altair Grass-fed Wagyu, Wanderer Barley Fed Beef, and Pure Black, giving Greenham access to more markets.
At all of our Greenham plants we have an unwavering commitment to quality and adherence to industry standards. Each of our plants is export accredited and are regularly assessed for compliance to Australian Standards and Export Country Requirements