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Our Dairy Beef Program
The Greenham Dairy Beef Program (GDBP) is a sustainable, high-value pathway for quality beef cattle from dairy herds.
The program was developed in partnership with domestic and international customers and requires calves to be raised according to the NEVER EVER and Certified Humane® program requirements, aligning with consumer values around animal welfare and premium quality grassfed beef.
Supplying the program
Greenham can offer forward contracts or spot prices for eligible accredited calves. Price premiums are available for farms using approved genetics.
Eligible cattle can be marketed under the GDBP at the following stages:
To be eligible for financial premiums when supplying Greenham, cattle consigned under the GDBP must be:
- Raising claim
- Key requirement
100% grassfed
Not fed grain or grain by-products. Grain-free starter rations are commercially available today.
Lifetime traceable
Cattle must be individually traceable for their whole lives. Traceability can be recorded using NLIS tags and further strengthened by farm management tags and on-farm record keeping.
Lifetime antibiotic-free
Eligible cattle must not be treated with antibiotics or ionophores (e.g., Rumensin), including in milk replacer, lick blocks or feed. Antibiotic-free milk replacers are commercially available at feed stores today.
No added hormones
Cattle must be HGP-free and not fed finishing diets that contain steroids.
GMO-free
Supplementary feed cannot contain genetically modified ingredients.
Free range
Cattle must never be confined for intensive feeding. Once weaned, calves should have continuous access to pasture.
Certified Humane®
High welfare outcomes are important to Greenham, our customers, and our loyal cattle suppliers. Request a copy of the Greenham Dairy Beef Program for more information.
Beef x dairy genetics
Cattle must be at least 50% beef genetics.
Meat Standards Australia (MSA) eligible
Cattle must come from an MSA-registered property and meet the minimum requirements for MSA grading.
Why become accredited?
The Greenham Dairy Beef Program’s raising claims reflect key consumer purchase drivers. The program underpins a number
of Greenham’s premium brands, which have been tailored to meet specific requirements in premium domestic and international markets.Consistently meeting our customers’ needs ensures continued access to trusted premium markets.
In addition to recognition for meeting industry-leading standards, accreditation makes you eligible for financial premiums when you sell cattle to Greenham.
Looking to become accredited?
- Check if you are registered with the MSA program. If not, register for free at www.mla.com.au/msa
- Complete the online registration form and email to programs@greenham.com.au
